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If your brand is observable it gains consideration. Your brand will show commitment. Brand equity provides reason to book and creates a positive attitude. .
All games have rules. If you dont abide by the rules you're not going to win. Whether there are two players, or 20 players you still need to abide by the rules of this sport. This is the same as your pest control business. Think of systems the same as rules.
You must abide by the systems you have in your work place. I am a disciplinarian for having systems in place. You need to have a procedure that's employed as a delivery mechanism for providing the service to your clients. Familiarise yourself with a good business system and adhere with it. .
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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on the top. You need to continue to work in your game moves. Believe what you're recommending to your customers. Believe in the merchandise you are using.
If the customers see you love your work, it will win you points. This applies to both office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a means of dealing with clients. Some customers need particular attention. Train your staff how to handle the particular clients.
I would prefer to say client instead of a difficult customer. I'll be honest in saying 99 percent of our difficult customers have turned into our best customers because we implemented special attention. The majority of the time they are only difficult since there's been a communication problem or else they dont understand the treatment.
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A difficult customer can be averted with a fantastic system in place. .
Thinking beyond the game is more than only a business clich. Laguna Pest Control has managed to construct a brand equity because of thinking away from the game. Know your sport. Know the rules and know how to play it. Bear in mind every game is different, every game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play with the game might not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.
Noosa is built on tourism. For us to win the game I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take hotel managers out for a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour automobiles stand out in the find this crowd and our work tops speak for themselves.
There will be another pest control business that will come along and at times even do something better than you. Remember, dont think of this as a threat but much more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They're doing you a favor.
Enjoy it and maintain loving what you do. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We are in this game for exactly the exact same reason. If youre great at what you do, passionate in your job and also have a few strategic game moves, you are on a winning streak! .
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Termitrust may not be the most significant and we're not the smallest, but we are committed to being a pest control company that you can trust.
We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many of our new customers come from word of mouth.