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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book and creates a positive mindset. .
All games have rules. If you dont stick by the principles you're not going to win. Whether there are two players, or even 20 players you still need to abide by the rules of this sport. This is just like your control business. Think of systems exactly the same.
You must abide by the systems you have in your work place. I'm a disciplinarian for having systems in place. You need to get a procedure that's used as a delivery mechanism for providing the support. Familiarise yourself with a fantastic business system and adhere to it. .
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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you'll stay on the top. You need to continue to work in your game moves. Believe what you are recommending to your customers. Believe in the products you're using.
When the customers see you adore your work, it will win you additional points. This applies to both the office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and also a way of dealing with clients. Special attention is required by some customers. Train your employees how to handle the customers that are particular.
I would rather say special client instead of a difficult client. I will be honest in saying 99 percent of our difficult clients have turned into our best customers because we applied special attention. Most of the time they're only difficult since there has been a communication problem or they dont understand that the treatment.
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A customer can be averted with a fantastic system in place. .
Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to build a brand equity because of thinking away from the game. Know your sport. Know the principles and know how to play with it. Bear in mind each match is different, each game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and how we play with the game might not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.
Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take hotel managers out for a drink. I must know them on a personal level and eventually become their home friends. For us to win the game in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our vehicles stand out in the audience and our work shirts speak for themselves.
There will always be another pest control business that will come along and at times even do something greater than you. Remember, dont think of this as a hazard but much more as a challenge. Another match. Competition is excellent. Competitors provide you with the chance to boost your business. They're doing you a favour.
Enjoy it and keep loving what you're doing. It is important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this game for exactly the same reason. If youre great at everything you are doing, passionate about your work and have a few tactical game moves, you are on a winning streak! .
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