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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book through you and produces a positive mindset. .

All games have rules. If you dont abide by the rules you're not going to win. Whether there are 20 players, or 2 players you need to abide by the principles of this game. This is the same as your control business. Think of systems the same as principles.

You have to abide by the systems you have in your work place. I am a strict disciplinarian for having systems in place. You need to have a procedure that's employed as a delivery mechanism for providing the support to your customers. Familiarise yourself with a fantastic business system and adhere with it. .

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When playing a match, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on top. You need to continue to be effective in your game moves. Think what you are recommending to your clients. Believe in the merchandise you're using.

When the customers see you love your job, it is going to win you extra points. This applies to both the office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and also a way of dealing with clients. Some clients require special care. Train your staff how to handle the special clients.

I would rather say client instead of a challenging client. I will be honest in saying 99% of our hard clients have turned into our very best customers because we applied special attention. The majority of the time they are only difficult because there has been a communication problem or they dont understand that the treatment.

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A challenging customer can be avoided with a fantastic system in place. .

Thinking beyond the game is more than only a business clich. Laguna Pest Control has managed to build a brand equity because of thinking outside the game. Know your sport. Know the principles and know how to play it. Bear in mind every match is different, every game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and the way we play with the game might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I needed to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I must know them on a personal level and More hints eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our vehicles stand out from the crowd and our work shirts talk for themselves.

There will be another pest control business that can come along and sometimes even do something better than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another game. Competition is excellent. Competitors give you the chance to boost your business. They're doing you a favour.

Enjoy it and maintain loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving the industry. We are in this game for the exact same reason. If youre good at what you are doing, passionate about your work and also have a few tactical game motions, you are on a winning streak! .

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For a no stress quote and free advice please phone us, fill out the Make an Enquiry form or webpage contact your local Termitrust Service Centre.

Termitrust may not be the most significant and we are not the smallest, but we are totally committed to being a pest control company that you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new customers come from word of mouth.